Customer-driven development, marketing, sales and adoption support for the life of your product
The BLEgroup works with publishers and educational technology firms from start-ups to the largest firms throughout the lifecycle of a product. Our insight, experience and proven methodologies ensure your products are widely adopted and have a measurable positive impact on teaching, learning, and student achievement.
BLEgroup’s life cycle of services for education businesses includes:
In-person Panels at ISTE and TCEA
Improve your products with insight from potential customers
Gain valuable insider information from a hand selected group of leading education practitioners who can address questions about market trends, product features, quality, usability, marketing, and pricing. Panels also provide opportunities for networking and 1:1 conversations. Learn more>>>
Phone Panels/Webinars
A cost-effective way to get targeted information quickly
Phone panels and webinars are a fast, effective way to get answers to specific questions, information about current practices, or feedback on a product. Less in-depth than an in-person panel, a phone panel or webinar still provides robust information for your product planning and decision making. Learn more>>>
Pilot Management
Ensure effective adoption of and gain reference sites for new products
A product pilot provides oversight for initial product implementation and documents an adoption process that will ensure effective utilization and needed services after your full product roll out. The BLEgroup identifies pilot sites and then implements a proven management support methodology and data collection process.
White Papers
Spread the word about how your product helps meet educators’ need
White papers provide education decision makers with detailed information on the effectiveness of your product, your organization’s qualifications, and how your product will make an impact in their districts or schools.
Surveys
Get market research from a range of individuals
Our network of educational leaders and other educators provide needed information on current practices or trends through phone interviews or online surveys. The survey include analyses.
Implementation Support
Ensure high rates of product usage and outsource implementation services
The key to technology effectiveness is product usage. Many schools lack the personnel to effectively implement products. If educators don’t use a product it can’t have the promised impact. The BLEgroup has developed methodologies to work with schools and the vendors to ensure the utilization of technology in the teaching, learning and management processes.
Alliances
Meet firms that can strengthen and grow your business
Synergies and partnerships among education businesses can result in more robust and desirable product offerings. The BLEgroup works with over 200 firms in the education industry and can assist you in identifying strategic partners.
Strategic & Advisory Services
Guidance and insight for long-range planning
Our business and education strategists can help you step back and evaluate your organization’s current path, identify new opportunities, establish priorities, and develop plans to keep your business thriving.
Follow Us!